The Hunt by Coca-Cola AR Experience

To bring people closer to Coca-Cola’s salespoints, we created The Hunt: an AR game where users open a 3D map of their city and move through the real world to collect virtual elements and redeem rewards.

I was responsible from the very beginning — exploring ideas, selecting technologies, and shaping the architecture — all the way to implementation and deployment. The build combined 8thWall for AR tracking, React + TypeScript for the interface, Three.js for 3D elements, and GSAP for animations, ensuring the experience ran smoothly on mobile devices.

It was a unique mix of branding, gameplay, and immersive technology, showing how AR can drive engagement beyond the screen.